FasterLines

Roles and Responsibilities: User Research, Brand Refresh, User Interface Design

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Multiple electronic devices displaying mockup website pages, including a desktop monitor, tablet, and laptop, showcasing a website for FasterLines with a dark background, large green text 'Turn Waits Into Wins,' and various content such as assessments and analysis.

Summary

I collaborated with my design team, SEO analysts, copywriters and developers at Big Red Dog Marketing to redesign and rebrand the FasterLines website (14 pages designed for desktop, tablet and mobile), improving performance, SEO, and accessibility while preserving the brand’s core identity. I led client meetings and ensured transparency by clearly communicating design decisions and reasoning. I also directly handled competitor SWOT analysis and user journey updates.

My Contributions

FasterLines is a service-operations technology company that helps businesses like drive-thrus, car washes, and service bays spot and reduce wait-time bottlenecks in real time.

Client

Impact

My work has helped contribute to:

61.97% YOY

Traffic Increased

14% in a few months

Customer Growth

FasterLines Homepage Laptop Mockup

FasterLines Mobile Mockup with the New Design

FasterLines Homepage Design before and the updated design.

FasterLines wireframe design and two high-fidelity design options.

FasterLines Component Library

FasterLines Updated Brand Colors with Accessibility Check

FasterLines Updated Brand Colors Moodboard

FasterLines Recommended Updated Typography and Reasonings

A map of the user journey before, and a map of the updated user journey.

SWOT Competitive Analysis

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A stylized, black and white logo with a bird perched on a branch and the letters 'A' and 'W' intertwined.

amanda.n.williams4@gmail.com