KCG Custom Home Builders
Roles and Responsibilities: User Research, Brand Refresh, User Interface Design, Print Graphic Design
Summary
I collaborated with a team of designers, developers, SEO analysts, copywriters, and social media specialists at Big Red Dog Marketing to refresh KCG’s brand and elevate their digital presence. I worked with the design team to update the website for desktop and mobile (7 pages designed/redesigned), refined the user journey to highlight projects, services, and mission, and developed two brand personas to guide a more elegant, luxury-focused aesthetic. I also designed refreshed business cards and letterheads and worked with the social team on updated on-brand content.
My Contributions
KCG Custom Home Builders is a family-owned custom home builder in Greenville, North Carolina, dedicated to crafting one-of-a-kind homes and remodeling projects with exceptional craftsmanship, personal service, and attention to detail.
Client
Impact
My work has helped contribute to:
224%
Increase in Direct Traffic and Growth in Customer Engagement
KCG Custom Home Builders Original Homepage and the Updated Homepage Design
KCG Custom Home Builders Mobile Design
KCG Custom Home Builders Updated Letterhead and Business Card Design
Component and Branding Library
Previous User Journey Compared to the Updated User Journey
KCG Custom Home Builders Design Options
User Personas that Helped Guide Design Decisions and Updates
KCG Custom Home Builders Updated Branding Concept
KCG Custom Home Builders Old and New Updated Logo and Branding Colors
Branding Color Moodboard
Logo Mockups
