Rodeco

Roles and Responsibilities: User Research, Full Rebrand, User Interface Design, Photography

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Collection of website layouts and screens for RODECO, a company specializing in metal finishing solutions, featuring home page, product pages, contact form, testimonials, and responsive mobile view.

Summary

I led the UI/UX design for Rodeco’s rebrand and website redesign (56 pages designed/redesigned), creating a more user-friendly experience that reflects their leadership in metal finishing and support of the manufacturing industry in the South. I collaborated closely with developers, SEO analysts, and copywriters at Big Red Dog Marketing, and personally visited the company on-site to photograph products and processes for use throughout the updated website.

My Contributions

Rodeco is an industrial metal finishing company that provides manufacturers with metal surface finishing services, equipment, and supplies, like vibratory finishing, parts washing, and blasting solutions

Client

Impact

My work has helped contribute to:

40%

Increase in User Engagement within 3 Months

Rodeco Homepage Before vs. Updated

Mobile Mockup with Updated Design

Branding and UI components

Wireframe Updated Homepage Design

Original User Journey vs Updated User Journey

Analysis of Original Site

Updated Color Branding Moodboard

Updated Branding Typography

Updated Branding Mockups

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A stylized, black and white logo with a bird perched on a branch and the letters 'A' and 'W' intertwined.

amanda.n.williams4@gmail.com